Taking subscription payments to the next level

In the fast-growing subscription world, Waytobill is the innovative answer to your subscription business problems. A seamless tool to lead the way so you can reach your full potential.



The rapid growth in the subscription industry


In the last 9 years, the subscription industry has grown by over 300%*. This megatrend has changed the way we consume and it is here to stay. With higher competition in the market, improving efficiency when it comes to payments is key to guaranteeing your success.

*Mckinsey , 2021


The second-generation checkout

Drifting away from basic companies with general and mainstream solutions for payments, Waytobill was born as a second-generation company. We're specialised in solving challenges in the subscription sector and helping your business unleash its full potential.

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Our mission

In Waytobill we strive for a future where merchants can forget about the complexity of payments. Our mission is to help subscription businesses increase volume, sales conversion and subscribers retention with our specialised payment platform.

Our values

These principles are our identity. What we believe in and what makes us unique.




We always offer a helping hand for all your needs so that you and your business can continue to grow – stress-free.



We eagerly divert our energy into continually finding new ways to make checkout systems more business effective.



We support you every step of the way and ensure that our expertise in e-payments gives you the results you need.

Who we are

Meet the minds behind Waytobill and discover the experts in subscription payments.

Magnus Bendelin and Alejandro Pino
Magnus Bendelin

With a wealth of knowledge in business strategy, investments, and the happenings of the financial-tech industry, CEO Magnus Bendelin excels at transforming start-ups into well-established businesses.

Magnus also has a strong background in digital finance, having built a digital bank and various financial technologies to go with it. With his industry knowledge of the fintech world, Magnus is ideally placed to help Waytobill to reach its true potential.

Find me here:

Alejandro Pino

As the Chief Technology Officer here at Waytobill, Alejandro Pino is a natural at building and managing high-performance teams to ensure that operations run effortlessly while empowering his team to reach new heights.

Using his skills as an agile servant leader, with an eye for product management and user experience, Alejandro’s focused leadership allows Waytobill to flourish.

Find me here:

The Waytobill Team

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Magnus Bendelin

CEO & Co-founder
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Alejandro Pino

CTO & Co-founder
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Christian Ivarsson

Head of Sales
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Linus Hedén

Sales Executive
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Tomas Holtet

Customer Success Manager
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Justyna Ziolkowska

Product Design
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Selena Galés

Head of Marketing
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Kamila Palka

Content Specialist
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Danjela Shehi

Frontend Developer
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Eric Sanchez

Frontend Developer
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Sylvester Cekodhima

Frontend Developer
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Tomaz Hägglund

Backend Developer
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Gresë Halimi

Backend Developer
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Eugerta Lala

Backend Developer

Trusted by

Our investors are a crucial part of our journey. Besides the warm participation of over 30 angel investors, we are trusted by the big venture funds Polynom Investment, Nordic Opportunity and Almi Företagspartner.

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Nordic Opportunity Logo
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Read about us

We are changing the way subscriptions work. Read what everybody is talking about.


Waytobill vill ta bort huvudvärken för telefonsäljare – plockar in cash.

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Digitalt autogiro – ny funktion hos Waytobill.

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Media composition

Tailor-made approaches to telesales with Waytobill.

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Svenska fintechbolaget Waytobill löser problem i telemarketingbranschen.

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Fintech-bolaget Waytobill lanserar sitt smarta plugin-program – ”Enkel plattform med fokus på användarvänlighet”.

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Waytobill vill underlätta försäljning i kontaktcentret.

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Work with us

Are you interested in joining the Waytobill team? We have co-workers positioned across the continent – from Stockholm to Barcelona – and are always eager to welcome new dedicated and engaging members. Ready to lead the way?

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