Taking recurring payments to the next level

In the fast-growing subscription world, Waytobill is the innovative answer to your recurring payment problems. We offer a seamless tool that will help you reach your full potential. 



The increasing demand for recurring payments


In the last ten years, the subscription industry has grown by over 300%*. This megatrend has changed the way we shop and is here to stay. With many competitors in the market, providing efficient payment methods is key to your success.

*McKinsey , 2021


The second-generation checkout

Steering clear of conventional companies offering generic payment solutions, waytobill emerges as a second-generation enterprise. We pride ourselves in our specialisation in tackling the unique challenges faced by companies operating with recurring payments and we're here to empower your business to unlock its boundless capabilities.

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Our mission

At Waytobill, we envision a future where merchants can bid farewell to complicated payment methods. Our mission is to empower businesses operating with recurring payments and help them increase their volume, enhance conversion rates, and boost customer retention through our cutting-edge payment platform. 

Our values

These principles are our identity. What we believe in and what makes us unique.




Count on us to provide a helping hand for all your needs, ensuring that you and your business can thrive and flourish – stress-free.



We eagerly divert our energy into constant exploration, seeking innovative approaches to enhance checkout systems and maximise their efficacy for your business. 



We stand by your side throughout the journey, ensuring that our profound knowledge of e-payments delivers the results you desire. 

Who we are

Meet the minds behind Waytobill. We're experts in recurring payments.

Magnus Bendelin and Alejandro Pino
Magnus Bendelin
Co-Founder & CEO

With extensive expertise in business strategy, investments, and the financial technology industry, Magnus Bendelin possesses an exceptional talent for transforming start-ups into well-established enterprises.

His remarkable background in digital finance includes the successful establishment of a digital bank alongside various complimentary financial technologies. With his profound fintech knowledge, Magnus stands in an optimal position to propel Waytobill towards its true potential.

Find me here:

Alejandro Pino
Co-founder & CTO

In his role as Chief Technology Officer at Waytobill, Alejandro Pino excels at assembling and leading high-performing teams, ensuring flawless operations while empowering his colleagues to achieve remarkable heights.

Leveraging his agile servant leadership style, with an eye for product management and user experience, Alejandro's focused leadership allows Waytobill to flourish.

Find me here:

The Waytobill Team

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Magnus Bendelin

CEO & Co-founder
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Alejandro Pino

CTO & Co-founder
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Christian Ivarsson

Head of Sales
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Tomas Holtet

Customer Success Manager
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Justyna Ziolkowska

Product Design
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Selena Galés

Head of Marketing
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Kamila Palka

Content Specialist
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Eric Sández

Frontend Developer
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Sylvester Cekodhima

Frontend Developer
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Tomaz Hägglund

Backend Developer
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Gresë Halimi

Backend Developer
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Eugerta Lala

Backend Developer

Trusted by

Our investors are a crucial part of our journey. Besides the warm participation of over 30 angel investors, we are trusted by the big venture funds Polynom Investment, Nordic Opportunity and Almi Företagspartner.

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Nordic Opportunity Logo
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Read about us

We are changing the way recurring payments work. Read more about our mission and achievements.


Waytobill vill ta bort huvudvärken för telefonsäljare – plockar in cash.

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Digitalt autogiro – ny funktion hos Waytobill.

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Media composition

Tailor-made approaches to telesales with Waytobill.

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Svenska fintechbolaget Waytobill löser problem i telemarketingbranschen.

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Fintech-bolaget Waytobill lanserar sitt smarta plugin-program – ”Enkel plattform med fokus på användarvänlighet”.

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Waytobill vill underlätta försäljning i kontaktcentret.

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Work with us

Are you interested in joining the Waytobill team? We have co-workers positioned across the continent – from Stockholm to Barcelona – and are always eager to welcome new dedicated and engaging members. Ready to lead the way?

Join now